|  | | Why are reciprocal links so important |  |
| Why are reciprocal links so important?
Experts consider reciprocal links or link exchanges to be the most effective way to increase traffic to your site. But there's more. They also agree that reciprocal links increase your link popularity. Link popularity is basically a measure of the number of websites that link to your website. Link popularity is a count of how many websites link to one particular website. When 2 websites link to your website most search engines will regard your website as less important as opposed to 50 or 100 websites linking to your website. That is quite logical.
So what is the importance of reciprocal links? Well, if you want your website to appear higher in the search results, you better start looking for some link partners and exchange a few reciprocal links. One thing to bear in mind is relevancy. It is not about quantity but quality. It is better to have 20 relevant reciprocal links than 200 irrelevant reciprocal links. Experts agree that relevant links are much more effective.
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I'm not a big fan of the "link exchange" concept. I think it's generally a lot of work
(contacting site owners and begging for links) and there is very little return
(low response rate and poor links). However, LookForLinks.com has put together exactly the right
formula: it's next to zero work, even the most expensive option is almost no money, and the
links are automatic and valid. This is the very best way for any website owner to implement a
link exchange program.
Chris Ellington Article Marketer
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