| Your main objective when writing an article for the purpose of promoting a product or service should be to establish yourself as an expert in your field or niche. This will encourage your readers to click on your resource box links and buy your products. There will also be the added benefit that your brand â your unique online presence - will be enhanced by your credibility and your readers will "attach" themselves to you. They will trust you as a provider of valuable information.
It is also very important that your article is factual and that itâs not trying to "sell" the reader. Your sales copy can do that. Your article should provide accurate and timely content which will arouse the prospects interest and curiosity and "drive" them to your sales page.
Building trust is an important element of Successful Marketing. It is the primary goal of any good marketer to build and profit from "relationship marketing". They know that people will buy a product or service only when the trust element is present.
A well written article should be loaded with keywords or phrases related to the product you are selling. This will help get your articles to rank well in the search engines.
The article should be written in a way that when it is read, it creates a feeling of enthusiasm and curiosity which can only be satisfied by your prospect clicking through to your sales page.
And thatâs where a well written sales letter comes in. The prospect should already be in a receptive and curious state of mind by the time she reaches the sales letter.
Your content should be original and should provide information not found anywhere else. Failing that, it should have its own unique twist on currently available information.
Your articles must be of high quality in order for them to be picked up by webmasters, ezine publishers and other article sites.
To a large degree your reputation depends on the quality of the work you put out there. Your articles act as your front line greeters. So make sure you double and triple check spelling or grammatical errors before submitting them.
Article marketing is a great way to promote affiliate products and services. It sometimes takes 7 or more exposures to a sales page to sell the prospect. With article marketing the prospect has already been warmed up for the sales pitch by reading your information.
Remember that your primary goal should be to develop credibility in the marketplace. One of the best ways of doing this is to provide your prospects with good information. And one of the best ways of doing that is to write a good article. | 
