| Have you ever read something that had you running to the dictionary every five minutes trying to understand just what the author was trying to tell you? Or the sentences are so long and difficult, you got lost before you got to the end. Itâs not just the big words, but the made up ones too.
How often does the message get lost in such a delivery?
How about these sentences:
"Inculcating optimized experiential sessioning in a value-added, leverageable global knowledge repository."
"Repurposeable, leading edge thoughtware that delivers results-driven value."
"A future-proof asset that seamlessly empowers your mission critical enterprise communications while leveraging intra industry envisioneering."
Too much biz speak gobbledygook.
There is a solution.
Some crazy folks in the back rooms of Deloitte Touche Tohmatsu Consulting have come up with a great free little program to rope in any excess or unintelligible verbiage.
They got tired of reading sentences like the ones noted above, so they decided to do something about it. If you read their web site, you might think it was either that or go postal.
Itâs called Bullfighter. http://bullfighter.bionicoffice.info
When you download and install it onto your computer it will run in your word processor. (Sorry, Word or PowerPoint only.)
Every time you finish an article, click on Bullfighter and find out how you rate.
Itâs not only useful but free.
And it is not only free but fun.
Download it and run this article through it. The comments you will get are irreverent and will make you laugh.
Using it on your own copy will help you make sure your writing is clear.
It's not enough to get rid of all those words some bot at an ISP hates.
Get rid of the words real people hate too.
So commit to minimizing hyperbole, hubris and obfuscation.
Letâs all write clearly and simply from now on.
Use spam check spamcheck@bionicoffice.info (put TEST in the subject line) to hunt for the words the ISPs donât like and Bullfighter for the ones that your readers donât.
That way you just might get your email delivered AND read.
And once read understood. | 
