| The two step has been the bread and butter for small mail order dealers for years. They write a small classified or one inch ad and build their list an inquiry at a time. There are a few problems for the new mail order dealer using this method.
1. They need a basic instinct for writing ads.
2. There's a large time lag between placing their ads and receiving responses.
3. They have to have enough money to cover their losses on the initial ad. They either have to offer a free item or keep the cost under $5.
The amazing power of the internet has eliminated these problems. Now marketers can test their offers, give away freebies and do it at no cost.
The time lag has been virtually eliminated.
Many ezines are published daily. Your article can travel the globe in the blink of an eye.
You don't even have to have writing ability, there are so
many free ebooks online that can train you in every step of the process.
I love what I call the "Internet Two Step." It puts the old
methods to shame. As an added bonus it's free.
Write a powerful article and you can have it seen by over a million readers.
Think I'm exaggerating?
Think again.
There are weeks I've had my article published to over 700,00
readers in one newsletter. Add the circualtion of the other newsletters that the article has run in and you'll see, 1,000,000 circulation is on the low side.
So why don't more marketers write articles?
1. They don't think they can.
2. They fear rejection.
3. They're not ready to get out of their comfort zone.
What they don't realize is that with a little practice, anyone who can write, can write an article.
How do you learn to write articles?
By studying articles written by other authors. It won't take long for you to get a feel for what a good article is.
Once you've practiced writing your articles and feel you're ready to submit them, you're ready for the second step.
Decide what your best freebie is.
What makes a good freebie.
- An ebook
- A report
- A nice software program
- A free ad
Create a resource box that leads to an email capture page. Make sure they realize that your fr^ee offer is in exchange for their subscribing to your newsletter.
Writing and submitting articles are a powerful method of building your list.
Wishing You Success,
John Colanzi | 
